Modern Material Handling Feature: Automation where it counts at Barrett

Katherine Wroth • September 9, 2024
By deploying a drone-based inventory monitoring solution at its Hillsborough, N.J., facility, Barrett Distribution Centers, a growing 3PL, has taken license plate accuracy to the next level, helping with order picking and eliminating time spent on manual cycle counts.
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button

By  at


Extremely high accuracy over sitting in storage is a nice thing to have in a DC, but traditionally it has come at a cost: hours of labor spent hand-scanning bar coded license plates or “LPs” on pallets or cases and then reconciling any discrepancies.


Of course, the cost of not expending labor on LP accuracy is downstream delays in filling orders due to misplaced inventory. Given the choice between unhappy customers or expending some labor on LP counts and inventory adjustments, many operations have chosen some form of LP counting and inventory monitoring.


This dedication to inventory accuracy has long been a pillar of operational excellence for Barrett Distribution Centers, a  company, explains, Barrett’s vice president of business process optimization.


“LP accuracy is one of our key internal drivers for success at Barrett. The more accurate your inventory is, the more productive you can be—because you don’t have unexpected shortages—so you can just pick orders instead of searching for inventory or having to replenish,” says Rapoza. “Our senior leadership team, Tim Barrett and Art Barrett, also view high LP accuracy as a driver for employee satisfaction because when it comes time to pick, our associates can execute their work without delay, which contributes to a high level of job satisfaction. As a result, we take LP accuracy very seriously, because it’s good for our customers, and it’s also good for our employees.”


The last couple of years have seen Barrett Distribution Centers further improve on LP accuracy while removing the cost involved in manual data collection by deploying a warehouse drone solution ( to automate the reading and monitoring of LP labels in storage positions. The system’s software, which uses  provides a dashboard view that compares what the drone missions find against  data.


Barrett doesn’t use the drones at all of its warehouses, but it does use them at six sites to automate the counting of LP bar codes on pallets or to count unique cases with LP bar codes.


A single operator managing a drone mission can capture LPs more quickly and accurately than a team of inventory specialists can with manual scanning. The cost comparison is not even close, Rapoza adds. Manual LP cycle counting costs roughly $1.50 per scan; and the drone system costs around 10 to 20 cents per scan—a fraction of the cost.


The drones have been effective at reading the labels and generating reports that pinpoint any inventory variances with Barrett’s WMS. At sites that use the drones, LP accuracy exceeds 99%, and at one facility in Hillsborough, N.J., where the drones are used to capture LPs on unique cases, the accuracy level has reached 99.9%. The drones are used frequently to keep LP accuracy at a near-perfect level.


“The ease of being able to capture a high volume of LP information with a single drone, compared to using a team of people, means that we can perform LP cycle counts more frequently now, so the inventory variances surface much faster,” says Rapoza. “When we first deployed the drones, we saw a pretty significant spike in inventory variances that we were then able to correct in a much shorter time-frame than if we were just deploying people to count LPs. That helps us keep inventory accuracy optimally high for the sites and areas we’ve deployed them in.”


Targeted use cases


Since 1941, Barrett has provided 3PL services, including direct-to-consumer (DTC) fulfillment, omni-channel distribution, as well as transportation management and retail compliance for clients.


Customers represent industries including apparel and footwear, health and beauty, consumer packaged goods, consumer electronics, food, candy, grocery and automotive. The company currently has 23 DCs nationwide comprising roughly 7 million square feet, including sites in Greater Boston, New Jersey, New York, Baltimore, Memphis, Dallas and California.


With a motto of, “Big enough to do the job and still small enough to deeply care about your business,” Barrett adapts its services around the fulfillment needs of its clients. For most of its clients, the WMS used to manage and fulfill orders is based on a system called Synapse (, formerly Zethcon).


The use of Gather AI drones across Barrett’s network is largely focused on reading LPs on pallets, though at its fulfillment center in Hillsborough, N.J., the drones are used to scan LP labels on unique cases of shoes for Barrett’s client Stadium Goods, a sneaker and apparel marketplace. These aren’t the average sneakers one would find at any retail store, but rather, collector and special edition shoes that in some instances might fetch several thousand dollars per pair. Most end-customers are typically buying one pair of unique shoes.


As a result, one shoebox with one pair of shoes typically equates to one case for the vast majority of goods in storage at Hillsborough. An inventory authentication team from Stadium Goods works on site to authenticate each pair of shoes coming in before it is processed and stored by Barrett associates.


Each case is polybagged at the DC after being authenticated, with a unique LP bar code placed on the bag prior to being placed in very narrow aisle (VNA) storage with selective racking. The site uses a modified auto bagging system with a print-and-apply function (Sealed Air) to automate the process of placing each shoebox into a Stadium Goods branded polybag and applying the LP bar code to it.


While a small percentage of these unique cases hold a few pairs of shoes or other apparel items, the vast majority of the cases/bags hold one pair of shoes. Usually, the Hillsborough location has close to a half-million pairs of shoes or other unique cases for Stadium Goods stored on the 34 aisles of VNA racking. When it comes time to fill orders, the picking is done from the VNA storage by associates on orderpickers.


The Stadium Goods inventory is ideal for drone inventory monitoring, says Rapoza, since each case is a unique, high-value item that needs to be in the location the WMS indicates it will be in, since there is no handy supply of the same SKU in reserve. High LP accuracy is important for all of Barrett’s clients and processes, Rapoza explains, but for Stadium Goods, it’s a must.


“We run the drones in a handful of facilities for different storage mediums, but for Stadium Goods, we had a unique value proposition for the drones, because the end customer is buying a specific pair of shoes, so the LP accuracy has to be near perfect,” Rapoza says. “If you think about it, we need to pick a specific pair of shoes, and if those shoes aren’t in the exact location where our WMS system says they should be, now you have to go find that case in a sea of a half-million pairs of shoes.”


Before deploying the drone solution, Barrett maintained a high level of LP accuracy for Stadium Goods by manual cycle counting by Barrett’s team of inventory control specialists. Now, however, the drones automate the data capture piece, with one inventory control specialist able to manage each drone flight, rather than needing a whole team of people to go out to periodically scan all the LPs in a section of the VNA storage.


Importantly, adds Rapoza, the drones aren’t only a time saver for the inventory team.


“Yes, the drone solution eliminates the need to have our inventory control associates spend time manually scanning LP labels, but the benefit goes beyond labor savings for that one task,” Rapoza says. “The system helps with customer satisfaction and same-day service levels by supporting the need to get the product out the door accurately and on time. The higher we can make our LP accuracy, the more we are going to improve all our downstream processes.”


Running the drones


“The drone missions are run frequently to capture LP images and data from a predefined section of VNA storage at Hillsborough,” explains , operations manager for the site.


There are 34 VNA aisles in total. Each aisle has 26 bays, and each bay has 10 levels of case storage. Typically, one drone mission will scan all the LPs within 10 full bays of one aisle.


Drone flights are usually run during break times or toward the end of a shift when the order picking activity in a section of aisles has ceased or slowed so the aisle can be blocked off with cones and the drone flight can run without worry of interrupting order picking.


One inventory quality control staffer manages each drone mission. A single drone flies autonomously within the aisle once the mission is set up—the associate isn’t working a joystick to fly the unit—but it does require some human oversight to set up and close out a mission. The Hillsborough site keeps two drones on hand, to have one as backup.


Once each drone flight is complete, the Gather AI dashboard highlights any variances against what the mission found, and what Barrett’s WMS says should be in the locations just scanned. In the event there is a variance, it’s investigated and corrected.


Right-sized packaging efficiency


“The CMC system helps us by building boxes around each order to help us reduce the cost of shipping, by having that right-sized carton, while also reducing the manual labor that was previously needed for packing out those orders,” - Rapoza


Another way Barrett Distribution Centers is bringing targeted efficiencies to its order fulfillment for Stadium Goods at the Hillsborough, N.J., facility is through packaging automation. Specifically, Barrett deployed an automatic carton packaging system (CMC Packaging Automation) that forms perfectly sized shipping cartons for shoes being fulfilled on behalf of Stadium Goods.


The CMC CartonWrap machine rapidly creates custom shipping cartons from fanfold-fed corrugated cardboard, right-sized to fit around the shoeboxes being shipped to fill single-line orders. The system also automatically applies the shipping label.


Before using the system, packaging single-line orders for Stadium Goods was done using manual pack out stations, with up to 27 stations in use during peak times. Now, except for times of peak order volume, the automation handles the pack out tasks, with 12 pack out stations in reserve for peak times or multi-line orders.


“The CMC system helps us by building boxes around each order to help us reduce the cost of shipping, by having that right-sized carton, while also reducing the manual labor that was previously needed for packing out those orders,” says Rapoza. “There is no direct tie between the drone system and the CMC solution, though ultimately, they are both components of how we are driving down costs while hitting service level agreements through the use of some of these technologies.”


To help reduce the information technology time and effort involved in integrating the right-sized packaging automation system with its WMS, Barrett used an integration software platform (SVT Robotics). Barrett also plans to use the platform to simplify the development of full bi-directional integration between its drone inventory monitoring system and its WMS.


The end result is near perfect LP accuracy for the unique cases held in the VNA storage for Stadium Goods. “The LP accuracy is 99.9% or better, so in practice, we know we have every pair of shoes in the building in the right location, so when it’s time to pick, those shoes are right where they are supposed to be,” says Glanzer. “That level of LP accuracy positively impacts everything we need to do downstream, for the pickers, for the packers, and for getting each shipment on the truck at the right time, to meet the end customer’s delivery expectation.”


Glanzer says the drones have proved valuable for tracking LPs on pallets at Hillsborough for other clients, though the drone monitoring holds especially high value for Stadium Goods. “When it is time to pick, the cases are there literally 100% of the time,” he says. “What makes it so effective is that this case inventory is all unique, with its own LP bar code, readable by a drone in the storage medium.”

Sometimes a drone might return a blurred image, but these can usually be zoomed in on enough to read the LP bar code and determine if the case is in the correct location, says Glanzer.


Another lesson Barrett has learned about the use of drones is that when they are reading LPs on pallets, there should not be excessive pallet overhang, to minimize the risk of a drone striking a pallet. Consistent placement of LP labels helps make the drone system more effective.


Barrett and Gather AI will be working on integration between the drone system’s software and the WMS so variances and count details can flow right into the WMS to simplify the updating of data and creation of any corrective moves. Integration software initially brought on by Barrett to speed up the integration of a right-sized, packaging automation solution with its WMS (see box, page 24), is expected to help with this integration between the Gather AI system and the WMS.


Targeted efficiency


Barrett is selective in how it leverages the drones, adds Rapoza. For example, it isn’t used in typical forward picking areas where a drone would lack a clear line of sight to bar codes, and for which associates already have system-directed manual scan verification steps in WMS to ensure accuracy. But for very efficiently counting LPs on pallets or cases, especially for fast-moving goods or unique cases, the drones are a labor efficient way to take LP accuracy to the next level.


“Our LP cycle count program with the drones is really focused on what moves, instead of counting product that sits there, like a D-level SKU,” says Rapoza. “For those goods, the drone technology allows us to capture LP data much more efficiently, with much fewer labor hours, and with greater accuracy, than what we could do with a manual counting process. It helps achieve higher quality, at a lower cost.”


Recent Blog Posts

By Faith Artieda July 6, 2026
When companies begin searching for a third-party logistics (3PL) provider, one of the first questions they ask is, "How much does it cost?" It's a fair question. Every business wants to understand pricing before making a significant investment in its supply chain. But if a 3PL is willing to send over a quote after only a brief conversation—or without asking any questions at all—it may be worth taking a closer look. The reality is that no two brands operate the same way. Even companies selling similar products can have completely different fulfillment needs. One brand may ship a handful of SKUs directly to consumers, while another manages thousands of products across ecommerce, retail, and wholesale channels. Those differences affect everything from warehouse space and labor to transportation, technology, inventory management. That's why the best 3PL partnerships don't begin with pricing—they begin with discovery. A strong logistics partner wants to understand your business before recommending a solution. They'll ask about your products, order volumes, growth plans, customer expectations, and sales channels. They'll want to know whether you're shipping directly to consumers, supplying major retailers, or managing both. More importantly, they'll take the time to understand where your business is today—and where you want it to be tomorrow. At Barrett Distribution Centers, that's exactly how every partnership begins. Rather than relying on standardized pricing sheets, our team takes a consultative approach. We work closely with prospective customers to understand their operational requirements, fulfillment profiles, technology needs, and long-term goals before developing a customized solution. It's a process that allows our engineering, operations, and customer solutions teams to design a fulfillment strategy that's built specifically for each brand—not a one-size-fits-all model.  That extra time upfront often makes all the difference. Over the past eight decades, Barrett has helped brands navigate rapid growth, expand into new retail channels, and scale from startup operations into nationally recognized businesses. Those long-term relationships are built on understanding each customer's unique challenges before recommending the right solution. It's one of the reasons many of our customers stay with Barrett as they grow, rather than outgrowing their logistics provider. Barrett's focus on customized omnichannel fulfillment, retail compliance, technology, and continuous improvement enables us to support brands through every stage of growth. Choosing a fulfillment provider is about more than comparing prices. It's about finding a partner that's invested in your success and willing to learn your business before offering a solution. While discovery may take a little more time upfront, it often leads to a stronger partnership, a more efficient operation, and a fulfillment strategy designed to grow alongside your brand. Because in logistics, the best solutions aren't the fastest to quote—they're the ones built specifically for you.
By Faith Artieda July 6, 2026
Choosing a third-party logistics (3PL) provider is one of the most important decisions a growing brand can make. The right partner doesn't just ship orders—they become an extension of your business, helping you scale operations, navigate retail requirements, and create a better customer experience. Welcome to Inside Barrett with Faith Artieda , a series that takes you behind the scenes at Barrett Distribution Centers. In each episode, Faith sits down with the people who power Barrett's success, exploring their roles, sharing their expertise, and answering the questions clients ask most about fulfillment, logistics, and supply chain management.  For our first feature, Faith spoke with Scott Hothem , Senior Vice President of Customer 91¹ú²ú , who has spent more than 14 years helping brands find logistics solutions that support long-term growth. From omnichannel fulfillment to choosing the right fulfillment partner, Scott shares what every business should know before selecting a 3PL. A 3PL Should Be More Than a Warehouse When companies begin searching for a fulfillment provider, many focus on the basics: warehouse locations, pricing, or square footage. While those factors matter, Scott believes they don't tell the whole story. "Every 3PL has warehouses, forklifts, and scanners," he explains. "The real question is whether they understand your business." A great logistics partner takes the time to understand your products, order profiles, customers, growth plans, and operational challenges before proposing a solution. Rather than offering a one-size-fits-all pricing sheet, they build a fulfillment strategy tailored to your business. At Barrett, that consultative approach has helped brands of all sizes successfully navigate periods of rapid growth and operational change. Why Omnichannel Experience Matters Today's brands rarely sell through just one channel. A customer may place an order through your Shopify store, while another purchases the same product on Amazon. At the same time, your largest retailer may submit a purchase order for thousands of units destined for stores across the country. Managing those channels requires more than warehouse space—it requires operational expertise. Scott explains that omnichannel fulfillment means seamlessly managing direct-to-consumer orders alongside wholesale and retail distribution while maintaining inventory accuracy, retailer compliance, and exceptional customer service. For brands expanding into retailers like Walmart, Target, Costco, or Nordstrom, choosing a 3PL with proven retail experience can help avoid costly compliance issues, chargebacks, and fulfillment delays. Ask the Right Questions Before Choosing a 3PL Instead of asking only about rates, Scott recommends asking prospective logistics providers questions like: Have you worked with companies similar to ours? How have you helped customers overcome growth challenges? Can your operations scale with our business? What retail partners do you currently support? What technology and reporting capabilities do you offer? How do you approach onboarding new customers? These conversations reveal far more about a provider's capabilities than pricing alone. The best 3PL relationships are built on transparency, collaboration, and shared goals—not simply transactional services. Price Is Important—But Value Matters More Every business wants competitive pricing, but the lowest quote isn't always the best investment. According to Scott, fulfillment pricing should reflect the complexity of a customer's operation—not a generic menu of services. Factors like SKU count, order volume, value-added services, inventory requirements, seasonality, and retail compliance all influence the most effective fulfillment solution. It's one reason Barrett develops customized proposals instead of standardized rate sheets. Scott notes that Barrett frequently reconnects with companies that initially selected a lower-cost provider only to discover that their fulfillment partner couldn't support their evolving business needs. Look for a Partner That Can Grow With You Growth is exciting—but it also introduces new operational challenges. A startup shipping a few hundred ecommerce orders today may find itself fulfilling thousands of daily orders or shipping to major retailers within a few years. Scott has seen that transformation firsthand. Over the years, Barrett has partnered with emerging brands from their earliest stages, helping many grow into nationally recognized companies generating hundreds of millions of dollars in annual revenue. That kind of long-term partnership is possible because Barrett focuses on building solutions that scale—not solutions that only solve today's challenges. Technology Should Enhance the Customer Experience Artificial intelligence has become one of the biggest conversations in logistics. While Barrett continues investing in automation, systems integrations, data analytics, and emerging technologies, Scott believes technology should enhance—not replace—the customer relationship. For Barrett, meaningful conversations still matter. When prospective customers reach out, they're connected with experienced professionals who understand fulfillment strategy, supply chain challenges, and operational execution—not an automated chatbot. Technology should make service better. It shouldn't replace the people behind it. Barrett's Biggest Competitive Advantage: Its People Throughout the conversation, one theme surfaced again and again: people. After more than 80 years in business, Barrett has built its reputation on experienced employees, long-term customer relationships, and a culture centered on continuous improvement. From warehouse associates to executive leadership, every team member plays a role in delivering exceptional customer experiences. That people-first mindset has helped Barrett build lasting partnerships with brands across apparel, health and beauty, consumer products, food and beverage, and other industries while continuing to invest in technology, facilities, and operational excellence. Final Thoughts Choosing a 3PL isn't simply about finding a warehouse—it's about finding a partner that understands your business, supports your growth, and shares your commitment to customer success. As Scott Hothem shared in this first edition of Inside Barrett , companies should look beyond pricing and ask deeper questions about experience, scalability, technology, and culture. Because when your logistics partner succeeds, your business has the opportunity to do the same. Stay tuned for future editions of Inside Barrett with Faith Artieda , where we'll continue introducing the experts behind Barrett Distribution Centers and answering the logistics questions that matter most to growing brands.
By Faith Artieda July 3, 2026
As businesses grow, managing inventory, shipping orders, and meeting customer expectations becomes increasingly complex. That's where a third-party logistics provider, or 3PL , can make a significant difference.  A 3PL is a company that manages some or all of your supply chain operations, including warehousing, order fulfillment, transportation, inventory management, and value-added services. Instead of investing in your own warehouse, technology, and fulfillment staff, you partner with a logistics expert that has the infrastructure and expertise already in place. So, how do you know if it's time to make the switch? If your team is spending more time packing orders than growing the business, struggling to keep up with demand, or facing rising shipping costs, partnering with a 3PL may be the next step. Businesses also turn to 3PL providers when expanding into new markets, launching new sales channels, or looking to improve delivery speed without increasing overhead. The right 3PL does more than store inventory. It becomes an extension of your business, providing the technology, visibility, and operational support needed to scale efficiently. Features like real-time inventory tracking, transportation management, retail compliance, and value-added services help streamline operations while improving the customer experience. At Barrett Distribution, we provide customized third-party logistics solutions backed by more than 80 years of experience. Our nationwide network of strategically located fulfillment centers supports both B2B and direct-to-consumer operations, allowing customers to reach more consumers faster while maintaining inventory accuracy and operational efficiency. With advanced warehouse management technology, transportation solutions, and a dedicated customer support team, Barrett helps businesses simplify logistics so they can focus on growth. Whether you're a fast-growing ecommerce brand or an established manufacturer looking to optimize your supply chain, partnering with the right 3PL can reduce costs, improve service, and position your business for long-term success.
More Posts