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According to a report by Convey, nearly 40% of consumers say they’ll abandon a brand after a negative delivery experience during peak season. Let’s be honest—peak season is one of the most demanding and exciting times of the year, but your 3PL partner can make or break your business’s success during this period. For over 80 years, Barrett Distribution has been a trusted 3PL partner, helping businesses of all sizes navigate the complexities of peak season. With the right preparation, you can avoid many headaches and costly disruptions. Here are 10 practical tips to help ensure your 3PL provider is ready to meet peak season demands: 1. Collaborate on Early Forecasting and Demand Planning Work closely with your 3PL to analyze previous peak season data and current market trends. Accurate forecasting of inventory levels and order volumes will help you avoid the pitfalls of stockouts or overstocking, helping your operations flow efficiently during the rush. 2. Optimize Warehouse Space and Layouts Discuss warehouse space optimization with your provider. Efficient space use is key during peak season, so double-check that your 3PL implements smart slotting strategies and efficient storage solutions for faster picking and packing 3. Ensure Flexible Staffing Capabilities Ask your 3PL about their staffing plans for peak season. Cross-trained staff and temporary workers can manage the spike in order volume, keeping operations steady and fulfillment on schedule.  4. Prioritize Seamless Technology Integration Ensure your 3PL’s technology is fully integrated with your systems. Real-time order tracking, inventory counts and automated reporting are essential tools to help you maintain complete visibility and control during the busiest times. 5. Leverage Strong Carrier Relationships Check with your 3PL about their carrier partnerships. Priority shipping options, even when carrier capacity is tight, can be critical in meeting delivery deadlines. Ensure they offer a range of shipping options that align with your customers’ expectations. 6. Maintain Proactive and Transparent Communication Communication is key during peak season. Set up regular check-ins and touchpoints with your 3PL to stay informed about your inventory status and any potential issues. Clear proactive communication helps you navigate challenges quickly and efficiently. 7. Emphasize Continuous Improvement and LEAN Processes Work with your 3PL to identify potential bottlenecks and inefficiencies in their processes. Continuous improvement through LEAN practices can help ensure that your 3PL is operating at peak performance when it matters most. 8. Explore Custom Packaging and Value-Added Services 77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience. [Source: Ninetailed] Talk to your 3PL about offering custom packaging or kitting services to enhance the customer experience. Peak season is a great opportunity to differentiate your brand with tailored packaging solutions that leave a lasting impression. 9. Plan for Reverse Logistics and Returns Returns are inevitable during peak season, so it’s important to streamline the process with your 3PL. Efficient reverse logistics solutions can turn a challenging aspect of the season into a positive customer experience, minimizing disruption to your operations. 10. Verify Scalability of Infrastructure Ensure that your 3PL provider has the infrastructure to scale quickly. Whether it’s increasing warehouse capacity or ramping up shipping capabilities, your logistics provider should be able to flexibly adjust to surges in demand. Conclusion Peak season can put pressure on any business, but by working closely with your 3PL provider and preparing strategically, you can turn this challenge into an opportunity for growth. From forecasting to staffing and technology, these tips will help you get the most out of your logistics partner and ensure a successful season. Are you in need of a reliable 3PL partner for peak season success? Contact us today to see how we can support you.

Personalization: A Necessity in eCommerce

If you’ve stumbled upon on this blog, you’re likely looking for a 3PL to help elevate your business. Choosing the right partner is critical to your success, and that’s why we’re here. Supply chains have become the backbone of thriving companies, but what exactly separates a good supply chain from a great one? As a third-generation 3PL with over 81 years of experience, we’ve identified five key indicators demonstrating a well-managed supply chain. 1. Accurate Sales Forecasting One of the most critical factors in maintaining a smooth supply chain is the ability to forecast demand accurately. Companies that excel in sales forecasting can anticipate customer needs, plan inventory levels effectively, and ensure their 3PL partner has the necessary resources. At Barrett, we know that accurate forecasting helps our customers and allows us to optimize warehouse space and labor allocation, creating a win-win for both sides. 2. Effective Inventory Management and SKU Rationalization Inventory management is another essential pillar of an efficient supply chain. Companies focusing on increasing inventory turns can reduce holding costs and free up valuable warehouse space. Additionally, SKU rationalization—analyzing and optimizing product offerings—can help businesses focus on the most profitable products. A lean, well-organized inventory leads to better cash flow and minimizes wasted resources. 3. Embracing Technology Brands that embrace modern technology are often the ones leading the pack. Whether adopting cutting-edge ERP systems or leveraging e-commerce platforms, technology is a vital enabler for operational efficiency. Partnering with a 3PL like Barrett that values innovation ensures businesses can implement scalable, technology-driven solutions that drive sales and operational efficiency. Technology doesn’t just improve the customer experience—it enhances the entire supply chain, from order fulfillment to final delivery. 4. Holistic Supply Chain Strategy A well-managed supply chain considers the entire network beyond the fulfillment process. From sourcing raw materials to delivering the final product, brands that excel take a holistic approach to their supply chain strategy. At Barrett, we work closely with our partners to optimize their fulfillment center locations, inventory and inbound/outbound logistics. This end-to-end view allows companies to make informed decisions that balance cost, service, and efficiency. 5. Cost-to-Serve Optimization Lastly, one of the key indicators of supply chain success is a company’s ability to manage the total cost to serve. Rather than focusing solely on reducing expenses in one area, successful brands take a comprehensive look at their supply chain costs—sourcing, transportation, warehousing and distribution. By understanding the full picture, businesses can strike the right balance between cost and service levels, ensuring profitability without sacrificing customer satisfaction. Final Thoughts At Barrett, we know that a well-managed supply chain is the foundation of success for many brands. By focusing on these five key areas—sales forecasting, inventory management, technology, strategy, and cost-to-serve optimization—businesses can create supply chains that are both resilient and agile. Whether you're looking to streamline operations or scale your business, we’re here to help you take your supply chain to the next level. Are you ready to take your supply chain to the next level? At Barrett, we’ve been perfecting logistics for over 81 years. Contact us today to learn how we can be the trusted partner your business needs.